Friday, February 4, 2011

Nike Air Native?



"The Nike Air Native N7 is the result of nearly two years of collaborative research, development and fit testing in partnership with the Native American community. The first-of-its-kind performance shoe is built on a new and unique last created to address the specific fit and width requirements for the Native American foot. The result is a true Native fitting, performance product."


"The Nike Air Native N7 also embraces Nike’s Considered design ethos, where details in the development and design of the shoe are geared to deliver sustainable innovation and reduce waste, without compromising product performance. The Considered design ethos also honors the traditional Native American Seventh Generation philosophy, an approach that respects the impact of decisions made today on seven generations. The shoe’s design draws inspiration directly from Native American culture."


My friend Taylor just showed me this shoe today on campus. We both agreed that we thought it was racist because of why Nike said the shoe fits First Nations and why it is targeted towards them as the consumer.





After watching this video, I really don't know what to think. My mind and thoughts are flowing in different directions because Sam McCracken had proposed for products for his community but I still feel that it is racist how Nike has introduced the shoe.  I think that Nike should have made a shoe targeted to those with wider feet rather than First Nations.


 How do you feel about the research and Nike targeting towards the First Nations community with the N7?


R. Mack

5 comments:

  1. Dougie will be rockin' a pair for sure.

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  2. Racist? I think you're missing the premise of these shoes. This shoe was developed with First Nations for First Nations. So why wouldn't they target the shoe towards First Nations? If you go to the Nike website you will notice that they already have shoes targeted to those with wider feet.

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  3. "Racist? I think you're missing the premise of these shoes. This shoe was developed with First Nations for First Nations"

    This part of your statement I agree with. Like I said, first reading those quotations at the top I personally thought that this idea portrayed racism. But when I saw this video then I learned that the community themselves proposed for a pair. Although I did not come across anything that said the shoes were targeted for people with a wider foot.

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  4. "but I still feel that it is racist how Nike has introduced the shoe. I think that Nike should have made a shoe targeted to those with wider feet rather than First Nations."

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  5. Touche, so you don't have any problem with the way it was worded?

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